Annie Sanchez is a trusted, care-centered leader, multidisciplinary strategist, culture builder and change maker.

Her work is rooted in three distinct practices: imagination, community building and creativity. What ties them together is care. Care as the foundation through which she leads, teaches, lives and moves through the world.

Most recently, Sanchez built and ran Mariposa Strategies, a multi-six figure management consulting company centering sensitive-identifying leaders, leaders of colors and non-conforming teams in their vital roles in society through strategic partnerships, advising and professional development. Here she advised hundreds of artists, movement builders, nonprofit and philanthropy leaders across the US to help them realize ambitious ideas.

She built a successful company from the ground up with a beloved national membership program, myriad marketing strategies and campaigns, leveraging digital and traditional media, and delivering transformative services for organizational change, team conflict, restorative care and personal growth.

Before that, she was Executive Director of the Center for Nonprofit Excellence (now Groundworks New Mexico), New Mexico’s largest nonprofit capacity-building organization, where she drove business planning, strategic marketing campaigns and cultivated partnerships to support the organization’s next chapter. She worked closely with leaders in the nonprofit, philanthropy and government sectors to galvanize collective change in New Mexico.

Sanchez was co-founder of the statewide fundraising initiative, Giving Tuesday NM, and co-chair of the fundraising committee for Planned Parenthood of New York City’s Activist Council.

Presently, she serves as a culture advisor to Working Classroom. Previously she served on the advisory board of Building Movement Project and as a strategic advisor to artists and brick and mortar business owners through an entrepreneurial initiative with the City of Albuquerque.

She was raised in Santa Fe, pursued a BFA in art studio at the University of New Mexico, received a certificate in fundraising from New York University, has lived in LA, Brooklyn and Honolulu.

She currently lives on Tewa lands in central New Mexico and will be migrating with her family to Ohlone lands in Oakland in 2026.

CATALYST

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ARTIST

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STRATEGIST

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CATALYST ~ ARTIST ~ STRATEGIST ~

“Annie’s led a nonprofit, launched a multiple six-figure business, created a trusted global community for people to thrive and led non-traditional strategy work for national clients, all while being a guide to the rest of us on the path to our highest and best selves.”

~ Collaborator & past client